Step 2: Personal Information
This is where clients meet you as a person. Three things: a profile photo, the name clients will see, and a short bio. Together they decide whether someone feels confident enough to read the rest of your profile.
Your Profile Photo
The single highest-impact element of your profile, and the one clients judge first. A real, clear photo of your face does more than any sentence you can write.
What works
What to avoid
✕Group photos (clients will not know which person you are)
✕Selfies with a visible arm or camera
✕Sunglasses or hats that obscure your face
✕Heavy filters or cartoon-style illustrations
✕A company logo or product image instead of a person
✕Blurry or low-resolution images
Best Practice
Quick test: would you use this photo on a professional email signature? If yes, it works. If you'd hesitate, take a new one.
Your Display Name
This is the name clients see on your card and profile — it doesn't have to match your legal name.
Your real name
Most trustworthy. Clients prefer knowing exactly who they're hiring.
A business name
Fine if you operate under an established brand (e.g., “Studio Reyes”).
Your Bio
Short on purpose — there's a 200-character limit, so you get roughly two or three tight sentences. Don't summarize your resume. Say who you help and why they should pick you, and let the rest of your profile carry the detail.
A simple shape: who you help + what you deliver + what sets you apart
Weak — about you
“I am a wedding planner with 8 years of experience. I have organized many events and I am passionate about making couples happy.”
Strong — for the client
“I plan Tijuana weddings that run on time and on budget — venue, vendors, and timeline handled, so you can actually enjoy your own day. Eight years, hundreds of events.”
Important
Starting your bio with “I am…” is the most common wasted opening. With only 200 characters, lead with who you help or what you deliver.
Common Mistakes
✕ A logo or blurry photo where a clear face should be
✕ Spending your 200 characters describing yourself instead of the client
✕ Writing in the third person (“María es una organizadora de bodas con experiencia…”)