Step 1: Service Information
This is the first thing a client reads about you, and it decides which searches you turn up in. Five fields: your service title, a description, your years of experience, why clients choose you, and — if you want — the area you cover on a map.
Writing Your Service Title
Your title is what clients read in the results before they decide to click. Be specific enough to feel relevant, short enough to read at a glance. There's a 50-character limit, and the counter stays amber until you've written enough to be descriptive — aim to fill that band without padding.
Formula: What you do + For whom (optional) + Differentiator (optional)
| Instead of | Write |
|---|---|
| Consultant | Business Growth Strategist for Small Businesses |
| Planner | Corporate Event Producer — Weddings & Galas |
| Contractor | Interior Remodeling & Flooring Specialist |
| Handyman | Home Maintenance & Repairs — Licensed & Insured |
Best Practice
Read your title aloud. If it sounds like something a client would type into a search bar, it works. If it sounds like a LinkedIn headline, rewrite it.
Writing Your Service Description
Most sellers write a bio about themselves. The best sellers write about the client's problem and how they solve it. You have plenty of room here, so be concrete — but the counter turns amber until you've written enough to be useful.
A simple structure:
- 1. Name the problem or need your clients have
- 2. Explain what you deliver, specifically
- 3. Say what makes you the right choice
Weak
“I am an interior remodeler with 6 years of experience. I have worked with many clients across Tijuana.”
Strong
“Families in Tijuana want a remodel done cleanly and finished on time, without surprises. I handle kitchens, bathrooms, and full interiors — clear quotes, tidy work, and a firm completion date. Six years of local projects.”
Experience and Why Clients Choose You
Two short fields that build trust. Years of experience is a single number — enter the years you've genuinely been doing this work.
Why do your clients choose you? is a dropdown — you pick one promise from a fixed list:
- ·Warranty on all my work
- ·Free consultation or estimate
- ·Available for emergencies
- ·Personalized attention
- ·Professional materials or equipment included
- ·Guaranteed results
Choose the one you can deliver every single time, not the one that sounds most impressive. It becomes a small badge on your profile, and clients notice when a promise doesn't hold up.
Your Service Area (optional)
Drop a pin on the map and set how far you're willing to travel — 5, 10, 25, 50, or 100 km. Clients see the neighborhood and radius, so they know up front whether you'll come to them. The map opens centered on Tijuana.
Worth setting
If you do on-site work — repairs, events, installations — a clear radius saves you calls from people too far away. If you work remotely or travel anywhere, you can leave this empty.
Common Mistakes
✕ A generic title like “Freelancer” or “Creative Professional”
✕ Writing a bio about yourself instead of a description aimed at the client
✕ Picking a “why clients choose you” promise you can't always keep
Important
Your category and skills — what most searches actually filter by — come in Step 3, not here. This step is about how you describe the work itself.